Advanced competitive management. Selection of readings

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INFORMAZIONE

AUTRICE/AUTORE
Salvatore Torrisi
DIMENSIONE
11,82 MB
NOME DEL FILE
Advanced competitive management. Selection of readings.pdf
ISBN
9997886887398

DESCRIZIONE

Corso di Laurea magistrale in Marketing e mercati globali. Dipartimento di Economia, Metodi quantitativi e strategie d'impresa.

The agency or company must issue a form of solicitation, commonly referred to as a request for Becoming an effective project manager takes a variety of skills. It requires strong leadership, superior communication abilities, meticulous planning, and a number of other essential characteristics as well..

Selection of readings di Salvatore Torrisi in offerta a prezzi imbattibili su Mondadori Store. CHAPTER 1 Human Resource Management: Gaining a Competitive Advantage Competitiveness - A company's ability to maintain and gain market share in its industry The value of a product or service is determined by the quality and how closely the product fits In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. Advanced Competitive Management (12 CFU) 1.Advanced Marketing Management (6 CFU) 2.Market-Driven Management Economics (6 CFU) Il corso studia: 1.

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