Anno accademico: 2016/2017 Programmi anni precedenti : Titolo corso in inglese: INTERNATIONAL MARKETING TO CHINA : Codice insegnamento: LM6250 (AF:218526 AR:102134) Modalità: Convenzionale: Crediti ... Chinese Consumer Behavior,Cultural differences between China and the West,doing business in China,international business in china,Marketing to China Rachel Lou Born and raised in Shenzhen, Rachel is a member of the "Generation Z" in China who grew up witnessing the continuous evolvement of Chinese social media. I mercati moderni globalizzati, convergenti e multiculturali richiedono capacità manageriali sofisticate e trasversali. Il Master in International Marketing & Sales Communication si propone di creare delle figure professionali capaci di risolvere problemi di marketing, comunicazione e vendita, nella logica di creazione di processi di valore incentrati sul cliente. At the moment I am studying Management and Economics with a focus on marketing at Johannes-Gutenberg-University in Mainz, Germany.
"At the same time, we believe that this should be professional, fair and constructive," he added. Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies.