"At the same time, we believe that this should be professional, fair and constructive," he added. Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies.
The foremost decision that any company has to make is whether to go international or not, the ... Marketing and Selling to Chinese Businesses Written by Matthew Harrison and Mark Hedley The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. China Marketing China According to recent research, China is currently the largest trading market for the United States with nearly $636 billion dollars of total goods traded both exports and imports in 2018. So far, China holds the ranking as the top trade partner of the United States, with Canada closely behind China on $582 billion dollars. China MIM is a two-year, Double Degree MSc program in International Management delivered jointly by Bocconi University and the leading Chinese institution, Fudan School of Management.